First, let’s set a clear definition of email newsletters. Email newsletters are regularly occurring emails that include primarily informational content or a roundup of content pulled into one email that users can scroll through and read pieces they choose. Email newsletters don’t push products (or at least they shouldn’t); rather these emails hone a relationship by engaging in personal and topical information relevant to the subscriber.
A cart abandonment campaign of two emails was also added, the first more generic and the next being personalized to address specific items in-cart. “We have great performance on that program. I want to say it’s about a 30% conversion on it between the two emails. And we think that with a third email we can probably capture another 10% or so if we execute it properly,” he said. In the end, Zachys came to understand that promotional emails across the shopping experience were an effective way to drive sales.
Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.
Although Canva is very effective for creating original images, sometimes you need a realistic shot of something specific which you can’t take yourself. In order to avoid copyright infringement or expensive purchases from stock photo sites, it’s best to source your newsletter images from free galleries. For an abundance of high quality free images, check out Pixabay, Morguefile, Photo Rack and the aptly named, Death To The Stock Photo!
Another newsletter provider traditionally known for sending transactional emails, MailJet has evolved into a more complete email service, although their features are still relatively basic (statistics, for instance, are still in beta). Their free plan is generous in terms of capacity (unlimited contacts and up to 6,000 emails a month, with a 200-email daily limit). It’s a little less generous in terms of access, however – premium features like automations, segmentation and A/B testing are only available to try out for free for 30 days.
Finding the email addresses is not a herculean task but finding the right email addresses is. Though you find the valid ones eventually, you still have wasted a good amount of time on examining the invalid ones and time is money. So to make sure that you find the cream of the crop, you better invest in some reliable database service provider who will happily do the hardwork for you, thus saving your time (which is equal to money).
Journalism students quickly learn how the inverted pyramid style of writing gives readers the most important information first. The rest of the paragraph or article supports the initial information or offers additional details. Your email marketing customers will respond to the same style of writing. They want the big news first because they’re often reading your email while they’re commuting or at work. If they want the details, they’ll read the email again just before they buy.
Newsletters are different to other types of marketing emails, such as autoresponders (e.g. welcome emails), transactional or triggered/automated emails. However, they can sometimes overlap. Each has an important part to play in any successful email marketing strategy, so newsletters should be used to complement these emails, rather than being an alternative to them.
While almost all reputable email service providers work very hard to make sure that your emails are not blocked by major ISP’s, they can’t control whether or not your emails hit the inbox or the spam box. Although most will help you by providing a quality score to help you determine availability, getting whitelisted is the most effective way to ensure that your emails get delivered properly.

Your emails will look great everywhere, since the templates are designed to look great on mobile, and you can have your newsletters automatically shared on Facebook. Once your announcements have gone out, you can come back and check your stats from both your emails and your social network shares, and see what interactions that campaign brought in. And if you need more professional features, their Pro+ service can do your email and social marketing work, including design, for you.

Think mobile. Use responsive email design for your email templates, which involves coding and optimizing the content for viewing across multiple screens and devices. What happens when your subscribers open an email newsletter that’s not optimized for mobile? One study showed that as many as 42% of subscribers delete emails that don’t display correctly on their mobile phones. Other mobile-friendly design best practices include single-column design, large typeface for all the text in the email message, and call-to-action buttons that are big enough to tap with a finger. Click here for more mobile email best practices, mobile marketing tips, and effective ways to optimize your mobile readers’ response.
They’re flexible. Email allows you to send text, links, pictures, and video unlike any other. If you’re creative, emails can become a unique aspect of your brand experience that consumers look forward to instead of avoiding or deleting. Email marketing drives more conversions than any other marketing channel, including search and social, according to Monetate.
If you run a brick-and-mortar business, you're likely sending emails about events and sales to get people to walk into your store. Even with a digital business, live webinars and time-limited discounts can help boost traffic. Constant Contact is an email app that's also great at managing all of those other things you do, so you can create events and promotions, send them out to your existing contacts, and gather new contacts—all from one app.
Newsletters contain a range of content that is not exclusively related to shopping. Companies might include everything from industry news, to interesting statistics, and "how to" articles in a given issue of a newsletter. Because consumers already indicated their interest in receiving the newsletter, companies can create more interesting content they know will engage their base.
What Users Say: Elastic Email overall is one of the highest-rated email marketing tools for feature and satisfaction scores. The email marketing platform has above-average user scores in every (that’s right every) category. Unlike Mailchimp, Elastic Email has one of the highest quality of support ratings at 97 percent (category average: 88 percent).
If you’re new to this, you’re definitely going to face some personal resistance. After all, even if you have no hang-ups pestering people in their inbox, you’re still going to be putting your ideas and thoughts out into the world and that can be scary. We all hope that our content will be coherent, useful, not invasive or annoying and please god never offensive to anyone! For anyone who is not seasoned in the arena of public opinion, critique and criticism, putting yourself  “out there” in those first few articles or emails will be nerve-racking.
Build your audience and manage your contact groups. Install our opt-in widget on your website to capture email addresses and automatically sync to contact lists in your account. Upload your own contact lists as either a CSV, TXT or XLS files. Our system will seamlessly integrate into your CRM acting as your second pair of eyes, filtering out unsubscribes and possible errors.
Constant Contact's event campaign tool lets you schedule your upcoming events, create a registration page, and spread the word via email and social networks. Then, its social campaigns tool helps you create coupons or downloadable resources for social networks to gain new follows and keep your existing followers excited about your products. Tying it all together is Constant Contact's email tools that let you share these events and promotions in your email newsletter and easily add new subscribers to your lists whenever you run an event or promotion.
Paid Pricing: ExpressPigeon has three tiers in their priced offerings. At $19.99 per month users can send unlimited emails up to 2,500 contacts. At $199.99 per month companies can store up to 100,000 contacts and send unlimited emails to 40,000 of their subscribers. For larger lists, companies can go the $999.99 per month tier route which allows storage for up to 250,000 subscribers while sending up to 3,500,000 emails per month.
You can shoot videos in BombBomb's app, upload pre-created videos, or pull in YouTube videos, then send them out as email newsletters with text and other details you want. Then, your contacts can reply with video messages of their own, recording a new video email online and sending it back to you through BombBomb. It sounds crazy, but might be the way to break up the monotony of text emails and get your contacts' attention.
Be thoughtful about what you’re putting out. If you run an IT firm and you think your audience might enjoy funny cartoons every week, make sure the cartoons are both on brand for your company, and that the content relates to your industry and its challenges that you solve. Images and illustrations that are completely unrelated to what you do probably aren’t going to help you very much; they’ll just be a cheap trick.
Free Plan: Benchmark Email's free email plan comes equipped with a fairly large number of emails. The entry level allows small-business marketers to send up to 14,000 emails a month and store 2,000 email contacts. Its free option also comes loaded with basic features such as email analytics, email drag-and-drop editor, email drip campaigns and more.
While inbound marketing is getting a lot of buzz, a well-rounded marketing mix should include both inbound and outbound marketing strategies. Inbound works for broad lead generation activities, but outbound is good to amplify your inbound efforts, and target specific opportunities. So what exactly is outbound marketing? It’s using outbound channels to introduce your message and content to your prospects, typically through rented attention, rather than making your content and messages availableon your own properties. 

Carl: And both of them have their place in your email marketing strategy. One of the things I wanted to mention when it comes to newsletters is that often times, you don’t have new things happening every week. Often times, you don’t have new products, new items to talk about every week. And the default to that, whenever the C-suite is pushing you to be sending more emails, or you yourself want to send more emails, it’s the default to promotions.
Looking to design and implement an email newsletter from scratch? Or could your current publication use a makeover? At FulcrumTech, email newsletters are one of our top areas of expertise. Contact us today and we’ll help you do it right by creating and implementing the best newsletter design that’s relevant, builds relationships with your customers, and helps you sell more product.
You can design your own email templates or import an HTML page to send as an email, then use those templates for all of your emails. SendinBlue can also market to your users on the go with its integrated SMS marketing. With its site integration, you can see what your customers do on your site and what products they've purchased, then followup via email or SMS automatically or put them on new mailing lists based on their interests. And, you can use the same tool to let everyone know about your latest news and deals.
GetResponse has an easy-to-use interface and a wide range of features for an affordable price. The software is available in four different pricing plans: Email, Pro, Max and Enterprise. Plan prices vary by starting list size, included features and number of users. The Email plan is the most affordable, with prices starting as low as $15 per month for up to 1,000 subscribers. This plan can be used by one person at a time and includes autoresponders and basic landing pages.

In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set auto-responders, and pull in other communication-based tools, such as social media management and web analytics software. To that end, we selected Campaigner and MailChimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Pardot, which are better served as marketing automation tools.
If you run a brick-and-mortar business, you're likely sending emails about events and sales to get people to walk into your store. Even with a digital business, live webinars and time-limited discounts can help boost traffic. Constant Contact is an email app that's also great at managing all of those other things you do, so you can create events and promotions, send them out to your existing contacts, and gather new contacts—all from one app.
For an email app you can tweak and integrate into your own apps even further, there's Django Drip. An open-source project from our own Zapier dev team, Django Drip is designed to make it easy to send automated emails to your users. But it can also send an email to everyone in a list whenever you want, making it a great tool to send email newsletters to all of your users.

MessageGears is a hybrid email marketing system that combines the security of an on-premises system with the scalability of the cloud. The service connects directly to any local or remote database, data warehouse, e-commerce system, or content management system. There is no need to extract, transform, or load customer data into the system or to move or replicate data. Features include subject line previews and testing, spam testing, and automation, drip and trigger campaigns.
MoonMail leverages Amazon’s cloud network to send their email and was built with volume in mind. Their free plan however is one of the most restrictive, with just 300 emails a month, and a daily cap of 1 campaign a day (with only 10 recipients per campaign). You’re obligated to use their own domain as the email sender address, and have no access to automations. Support and the ability to edit custom fields is also limited. Plus, we have to say their tool isn’t the easiest to use, with a lot of back and forth required to set up campaigns.
In regards to recommendations, I’d probably try out MailerLite or MailChimp to begin with, they have relatively good subscriber and email limits, along with an easy to use system. MailerLite has some great features, such as landing pages and multiple languages, while still being wallet-friendly, even in their paid plans. MailChimp can get pretty pricey in their paid tiers but has some really great integration options.

Include links to your social media sites to make it easy for subscribers to share your content and grow your subscriber list. You can do this by prominently displaying social sharing buttons to such social media sites as Facebook, Twitter, LinkedIn, Google+, and Pinterest. This is a great way to get the word out about your company and brand, as well as increase the subscribers on your email list. And be sure to promote your email newsletter on your social media sites, as well as on your website, blog posts, and even in your email signature to grow your subscriber numbers. https://cdn3.wpbeginner.com/wp-content/uploads/2016/08/emailmarketingservices.jpg
Facebook allows group creators to ask potential members questions before they’re accepted into their groups. Whether Facebook intended for people to use a question to collect email addresses, these questions are an awesome opportunity to do so. You can ask people who want to join your group up to three questions, so make one of them a request for an email address in some way.
I haven’t tested conversational forms or chatbot much myself, but I can say that, generally speaking, I mostly hate chatbots. I’ve seen a few good ones, but most of the time I’d much rather just use a simple form. Or if I want to talk to people, live chat. Chatbots seem to be a weird hybrid model that is just unsatisfactory. Maybe it’s just been bad execution, but they all seem to be written with cutesy, chatty copy that I find annoying and patronizing. I don’t know, feel free to change my mind.

A picture is worth 1000 words, but a newsletter template with a deep, elegant theme is worth an increased base of clients. This elegant layout destined to impress, is perfectly designed to seduce and attract possible students. The scalable layout is perfect for any of the most popular browsers today.  Discover more about this theme in the collection of fully responsive newsletter templates.


A cart abandonment campaign of two emails was also added, the first more generic and the next being personalized to address specific items in-cart. “We have great performance on that program. I want to say it’s about a 30% conversion on it between the two emails. And we think that with a third email we can probably capture another 10% or so if we execute it properly,” he said. In the end, Zachys came to understand that promotional emails across the shopping experience were an effective way to drive sales.
Capterra’s blogs aim to be useful to small business software buyers. Capterra participates in vendor affiliate, referral, and pay-per-click programs where available. This means after a content piece is written by our researchers, our affiliate manager converts existing mentions of vendors into affiliate links where possible and adds PPC links where appropriate. When readers click on those links, sometimes we make a small commission and when they make purchases, sometimes we earn an affiliate fee. That said, we do not accept free products or services from vendors in exchange for mentioning them on the site.

The platform also provides detailed customer tracking through an intuitive dashboard. Not only can you track subscriptions, but you can also download charts that show how many clicks each individual link within an email received. This data helps quickly identify problem areas so that you can improve on future campaigns. It is also easy to A/B split-test subject lines to find what is most effective for your list.


Which is why you should just turn those notifications off. Don’t even pay attention to the numbers early on because every unsubscribe is going to feel personal. I used to obsessively refresh unsubscribe data and experienced each one as a breakup, like I was being dumped! But we’re not for the people who don’t need and like what we have to offer, we’re for the ones who love it and can’t get enough! Now I don't even look at the unsubscribe list. (Cue Beyonce’s “Irreplaceable”)
Have you ever heard of email campaign feedback? Email feedback plays an important role in customer-centricity. By collecting this feedback within your email campaigns, you provide a platform for two-way communication with your customers where they can share their thoughts and perceptions of your email(s) and the information you’ve provided. In other words, you as an email marketer gain insight into what your readers truly value.

More companies are turning to email marketing solutions to reach more customers, increase sales and build brand loyalty – all at an affordable price. But which service is the best one for your business? Our top recommended services are below. If you want to take a step back and learn more about email marketing, see what experts advise in our guide to choosing email marketing services, then revisit our best picks.
Emails mean nothing if you aren’t adding people from your group to your list and sending them messages. At the time of this writing, Facebook doesn’t offer a direct integration with third-party email services, so you must get creative. I recommend that you use a third-party Google Chrome extension and Zapier integration to automate the process, but you can also upload the email addresses manually.

Great article Jessica Burde ! Often when doing email advertising, it is very simple to miss the various email marketing tools that are vital to the progression. Many people think that sending advertising emails is all about having an auto-responder and that’s it. The truth is that you necessitate extra email marketing tools than just an auto-responder to be successful as a professional marketer.
Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.
Your goal shouldn’t stop at getting your email marketing leads to convert. Even after your customer makes a purchase or schedules a service, you need to continue attracting them, engaging them, and nurturing the relationship to make them a lifelong customer. Find ways to continually keep them satisfied so they turn to your company every time. If you want to brainstorm ideas or need help getting your email newsletter off the ground, we can help.
Your blog is a fantastic place to create trust with your buyers. Readers can stumble upon your blog from all over the web, so you want to make sure it is search-engine optimized. Remember that someone reading the blog may not want to immediately sign up for a demo, so highlight the Calls-to-Action that ask your reader to subscribe to the blog or to follow you on social channels. A well laid out blog will keep your readers interested, coming back for more, and hopefully curious enough to start looking at the rest of your site. Keep your readership up and position your blog as a gateway to conversion.
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